Who We Are
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More than a brokerage. A movement redefining real estate.
Our Story
Legendary Investment Commercial Alliance (Legendary ICA) was founded to transform the traditional real estate model into a powerful ecosystem — one where agents thrive, clients win, and communities grow.
A message from our founder, Cedric L. Ferrell:
"I launched Legendary ICA to fuse timeless real estate principles with modern business systems — empowering agents to scale and clients to succeed at every stage of the journey."
From our beginnings as a boutique investment firm to becoming a full-service real estate powerhouse, our story is marked by growth, innovation, and an unwavering commitment to delivering results.
Milestones Timeline (Insert visual):
- Year founded 2020
- First major retail or multifamily transaction 2020
- Residential division launch 2025
- Expansion through strategic affiliates (e.g., Sperry CGA) 2020 sperrycga.com
- Agent growth milestones (Hired Residential General Manager 2025)
- Market expansion milestones (Launched Brokerage 2020, Integrated Sperry Capital 2022, Integrated Sperry Property Management 2024, Launched Residential Division 2025)
2020
founded Year
Mission
To empower agents and deliver holistic, value-driven real estate services that build wealth for clients, partners, and communities alike.
We aim to:
- Provide the highest level of real estate services through thoughtful, ethical practices
- Offer market expertise, strategic insights, and sound guidance in every transaction
- Leverage technology to foster smarter, faster, better business
- Build lifelong relationships rooted in trust, integrity, and collaboration
Vision
To become the most agent-centric, performance-driven real estate brokerage on the West Coast and beyond — known for excellence, innovation, and transformational leadership.
Our Core Values
At the heart of Legendary ICA are five guiding principles that shape our culture and client experience:
Trust
Built through transparency, reliability, and lasting relationships
Coaching
A commitment to continuous learning and mentorship
Innovation
Leveraging cutting-edge tools to stay ahead of the market
Excellence
Leveraging cutting-edge tools to stay ahead of the market
Wealth Building
Creating pathways to financial growth for clients and agents
Our Leadership Team
Led by industry veteran Cedric L. Ferrell, our leadership brings decades of real estate experience across acquisitions, development, leasing, repositioning, and investment sales.
Each leader at Legendary ICA has a “why” — a driving purpose that fuels their passion for real estate and dedication to client success.
Affiliates & Partners
We align with industry-leading platforms and partners to deliver a seamless real estate experience
Our Network Includes
Sperry Commercial Global Affiliates
National network for investment sales & advisory
PropTech Tools
CRMs, data platforms, AI integrations
Mortgage Lenders & Service Providers
Strategic financial partners
Residential Property Platforms
For agents and clients across all levels
Equity
For Buyers
